Designing the logo of the product is one of the keys to success when it comes to marketing. A great logo sometimes can change everything. Take Nike, Apple, McDonald’s. Simplicity is the answer.
Dieter Rams, a famous german designer, said: “Good design is as little design as possible.” and we could not agree with him more.
This is why our designers chose the most obvious things and brought them to life in the most minimalistic way.
The wave in the logo represents a whale - they rely on their well-developed sonar [hence the name of the device] to find their way in the water.
Combined with a common water wave and a sound wave the logo defines 3 important pillars of Sonr - real-time coaching, hydrodynamics, and bone conduction.
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Explore the future of swim coaching technology and smart swimming gadgets 2026, uncovering innovative training tools for open water swimmers and squads using the SONR Coach system
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Learn how an advanced swim stroke correction device delivers immediate audio cues to improve swimming cadence in real time, acting as powerful competitive swimming training tools to break stubborn performance plateaus
Discover how a real time swim coaching device utilizing bone conduction swimming headphones and a professional swim coach radio system allows coaches to communicate with athletes underwater, completely transforming pool and open water training
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